ROLLER.SOFTWARE

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

Hotjar

A heatmap, survey, feedback and funnel application.

Capterra

Software tracking system and badge.

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

G2 Conversion

Conversion tracking for G2 Crowd pages.

Google Analytics

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Global Site Tag

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Google Conversion Linker

Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.

DoubleClick Floodlight

Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.

LinkedIn Insights

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

PostHog

Self hosted analytics tool.

Quantcast Measurement

Provides Quantcast with tracking information about your site which anyone can access and view demographic information.

Reddit Conversion Tracking

Conversion tracking system from Reddit.

ZoomInfo

B2B Database provider and user analytics tracking.

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

ipapi

API to find information about an IP address.

Calendly

Meeting schedule setup widget.

CrUX Dataset

CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.

Cloudflare Bot Manager

Stop bad bots by using threat intelligence.

Cloudflare Radar

The website appears on the Cloudflare Radar Top 1m sites list

Common Crawl

This website was found in the Common Crawl dataset. Data from this site was probably used to train AI LLMs.

Font Awesome

Iconic font and CSS toolkit.

US Privacy User Signal Mechanism

The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.

Google Font API

The Google Font API helps you add web fonts to any web page.

Google Tag Manager

Tag management that lets you add and update website tags without changes to underlying website code.

HubSpot Cookie Policy Banner

EU Cookie policy Banner from Hubspot.

Typekit

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.

COVID-19

This website mentions COVID-19 / Novel Coronavirus.

Zendesk Dropbox

Widget for submitting Zendesk support tickets.

English - Inferred

Based on the title and description text the website content is potentially English.

Organization Schema

Organization i.e. school, NGO, Corporation.

AggregateRating Schema

Average rating of somethings based on aggregate of reviews.

SoftwareApplication Schema

A software app.

ContactPoint Schema

A contact point for a department.

Person Schema

A human being.

Styled Components

A popular library to style React.js applications.

CloudFront

Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.

Amazon S3

Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.

BootstrapCDN

Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.

BunnyCDN General

Using content hosted at Bunny CDN.

CDN JS

CloudFlare's CDN with popular javascript frameworks available.

Cloudflare

Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.

Cloudflare JS

Loads content from Cloudflare CDN.

AJAX Libraries API

The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.

GStatic Google Static Content

Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.

jsDelivr

A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.

Apple Mobile Web Clips Icon

This page contains an icon for iPhone, iPad and iTouch devices.

IPhone / Mobile Compatible

The website contains code that allows the page to support IPhone / Mobile Content.

Viewport Meta

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Euro

The website uses the € symbol on its website - meaning it may accept payment in Euros.

Pound Sterling

The website uses the £ symbol on its website - meaning it may accept payment in this British currency.

Wistia

Wistia is a video marketing, sales, and collaboration application.

HubSpot COS

Build a website that integrated with Hubspot marketing tools.

HubSpot CMS Hub

HubSpot hosted websites built from a CMS system.

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

Facebook for Websites

Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.

Facebook SDK

JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.

core-js

Modular standard library for JavaScript.

WebFont Loader

WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.

es6 promise

A polyfill for ES6-style Promises.

Raven JS

Raven.js is the official browser JavaScript client for Sentry.

Google Hosted Libraries

Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.

jQuery

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.

Slick JS

Fully responsive carousel library.

LinkedIn Platform API

Let your users bring LinkedIn profiles and networks with them to your site or application.

Moment JS

moment.js is a date library for parsing, validating, manipulating, and formatting dates.

React

A JavaScript library for building user interfaces from Facebook.

Twitter Platform

The page embeds the Twitter platform in one method or another.

Intersection Observer

API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.

Yahoo User Interface

The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML and AJAX.

DoubleClick.Net

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.

Facebook Custom Audiences

Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.

Google Adsense

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Google Floodlight Counter

The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.

Google Remarketing

Google code specifically for remarketing/retargeting based advertising.

LinkedIn Ads

LinkedIn advertising solutions.

Outbrain

Outbrain provides content engagement by linking to other articles.

Reddit Ads

Ads from social network Reddit.

Apple Podcast Link

Links to a podcast on Apple Podcasts.

Careers

The website contains a link to a careers / job opportunities / work with us style page.

Members Page

The website contains a link to a members page or a members portal type or a membership page.

Plans and Pricing

The website contains a link to a "Plans" or "Pricing" page - useful for finding SaaS tools.

API Developer

This website contains a link to an API or Developer page.

Artificial Intelligence

This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.

Facebook

The website mentions facebook.com in some form.

GitHub

The website mentions github.com in some form.

Instagram

The website mentions Instagram in some form.

LinkedIn

The website mentions linkedin.com in some form.

Spotify Link

Links to a Spotify page.

Twitter

The website mentions twitter.com in some form.

YouTube Link

This website mentions YouTube.com on it in some form or another.

Amazon SSL

Amazon supplied SSL certificate

SSL by Default

The website redirects traffic to an HTTPS/SSL version by default.

HSTS

Forces browsers to only communicate with the site using HTTPS.

LetsEncrypt

Let’s Encrypt is a free open Certificate Authority.

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

Zendesk

Organize, prioritize and engage with others on support requests.

DMARC

A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse

Google Apps for Business

Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.

SPF

The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.

Amazon

This site is hosted on Amazon AWS EC2 Infrastructure.

U.S. Server Location

The web server is located in the United States.

Hubspot Hosted

Hosted at Hubspot infrastructure.

Cloudflare Network Error Logging

Identify problems with site visitors connecting to Cloudflare.

Amazon Route 53

Amazon's scalable DNS web service system.

IPv6

The website has an IPv6 record.

Envoy

Open source edge and service proxy.

RSS

A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

Cascading Style Sheets

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

Content Security Policy

Content Security Policy is a computer security concept, to prevent cross-site scripting XSS attacks.

Javascript

JavaScript is a scripting language most often used for client-side web development.

Meta Description

The description attribute provides a concise explanation of the page content.

Strict Transport Security

The HTTP Strict-Transport-Security (HSTS) header instructs the browser to only use https.

Canonical Content Tag

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

Open Graph Protocol

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Conditional Comments

[url] uses conditional comments that are supported by Microsoft Internet Explorer. They allow web developers to show or hide HTML code based on the version of the viewer's browser.

Twitter Cards

Twitter cards make it possible for you to attach media experiences to Tweets that link to your content.

HTML 5 Specific Tags

This page contains tags that are specific to an HTML 5 implementation.

HTML5 DocType

The DOCTYPE is a required preamble for HTML5 websites.

Referrer Policy

Requests made from a document, and for navigations away from that document are associated with a Referrer header. This policy determines in the browser should send a referrer or not.

srcset

Adapting images for high-resolution and low-resolution displays.

SameSite None

Implicitly stating that cookie loaded from this website be sent in all contexts.

Javascript Defer

The defer attribute gives a hint to the browser that the script does not create any content so the browser can optionally defer interpreting the script. This can improve performance by delaying execution of scripts until after the body content is parsed and rendered.

Content Type Options

Used to disable MIME-sniffing for a particular HTTP response.

Priority Hints

A mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Amazon CloudFront

Amazon CloudFront delivers your static and streaming content using a global network of edge locations.

Cloudflare CDN

Content owned by this site hosted on the Cloudflare CDN.

Content Delivery Network

This page contains links that give the impression that some of the site contents are stored on a content delivery network.

Google Webmaster

Webmaster tools provide you with a free and easy way to make your site more Google-friendly.

SEO_H1

SEO H1

SEO_H2

SEO H2

SEO_META_DESCRIPTION

SEO Meta Description

SEO_TITLE

SEO Title