Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.
Hubspot provides marketing information and leads via inbounding marketing software.
Multi-channel real time analytics package - RUM system by Akamai previously Soasta.
FullStory lets product and support teams understand everything about the customer experience.
Email people automatically based on what they do (or don't do) in your app.
Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.
Feature flags and new feature rollout system built into Optimizely.
Satellite puts an end to tag and technology management, letting marketers and analysts manage their tools. Previously known as Search Discovery Satellite now Adobe DTM.
French based A/B testing solution.
Customer data pipeline system.
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.
Real User Monitoring gives insight into performance for actual users visiting the website.
Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io
VWO provides A/B, split and multivariate testing software.
Enterprise Analytics and Tag Management Platform.
Live traffic monitoring of your website.
Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
Mobile analytics platform.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Classic Google Analytics - sites that are using non-universal analytics code.
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
Events are user interactions with content that can be tracked independently from a web page or a screen load.
Collect enhanced eCommerce data with Google Analytics.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
Google Analytics collects the information it normally does, as well as the DoubleClick cookie when that cookie is present in relation to display advertising tracking.
Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.
Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.
The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
TikTok advertising conversion tracking pixel.
Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.
Twitter ads conversion tracking code.
Adwords conversion tracking code.