Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
Events are user interactions with content that can be tracked independently from a web page or a screen load.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.
Tag management that lets you add and update website tags without changes to underlying website code.
The website contains code that allows the page to support IPhone / Mobile Content.
This page uses the viewport meta tag which means the content may be optimized for mobile content.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
The DOCTYPE is a required preamble for HTML5 websites.
Defines the attributes of a web app in a simple JSON file. It describes how the web app should appear on the users system and how it should launch.
Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML
JavaScript is a scripting language most often used for client-side web development.
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