Analytics and Tracking

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.

Widgets

The Google Font API helps you add web fonts to any web page.

Tag management that lets you add and update website tags without changes to underlying website code.

Frameworks

A scalable real time backend system for websites.

Firebase Authentication offers backend services, user-friendly SDKs, and pre-built UI libraries to help authenticate users for your app.

Cloud Firestore is a versatile and scalable database designed for mobile, web, and server development, provided by Firebase and Google Cloud.

Mobile

The website contains code that allows the page to support IPhone / Mobile Content.

This content is formatted for mobile devices, it does not allow the content to be scaled.

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Content Delivery Network

Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.

JavaScript Libraries and Functions

Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.

Advertising

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

The DOCTYPE is a required preamble for HTML5 websites.

A way to make Web content and Web applications more accessible to people with disabilities. It especially helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologies.

This page contains tags that are specific to an HTML 5 implementation.

The page shows content with an iframe; an embedded frame that loads another webpage.

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

JavaScript is a scripting language most often used for client-side web development.

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of transporting Linked Data using JSON.

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