Analytics and Tracking

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Widgets

Google Sign-In is a secure authentication system that enables users to sign in with their Google account.

Tag management that lets you add and update website tags without changes to underlying website code.

Have a website or collection of sites you'd like to search over? With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.

Images on this site may have been supplied by iStockPhoto.

Mobile

The website contains code that allows the page to support IPhone / Mobile Content.

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Content Delivery Network

A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.

JavaScript Libraries and Functions

A fast & lightweight polyfill for min/max-width CSS3 Media Queries (for IE 6-8, and more)

The website uses some form of Google APIs to provide interaction with the many API's Google Providers.

Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.

Advertising

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Adding the Google search box to your website puts our search engine at your visitors' fingertips. And combining search with AdSense puts Google's base of advertisers to work for your bottom line.

Syndication Techniques

Atom Syndication Format is an XML language used for web feeds very similar to RSS.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

Bootstrap is a toolkit from Twitter designed to kickstart development of webapps and sites.

WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

[url] uses conditional comments that are supported by Microsoft Internet Explorer. They allow web developers to show or hide HTML code based on the version of the viewer's browser.

Tags that webmasters can use to markup their pages in ways recognized by major search providers.

The DOCTYPE is a required preamble for HTML5 websites.

This page contains tags that are specific to an HTML 5 implementation.

The website claims XHTML strict. XHTML Strict is the same as HTML 4.01 Strict but follows XML guidelines. See the link for more information.

W3C Recommended definition of the type of stylesheets used in a document.

The defer attribute gives a hint to the browser that the script does not create any content so the browser can optionally defer interpreting the script. This can improve performance by delaying execution of scripts until after the body content is parsed and rendered.

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

JavaScript is a scripting language most often used for client-side web development.

The description attribute provides a concise explanation of the page content.

Content Delivery Network

This page contains links that give the impression that some of the site contents are stored on a content delivery network.

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