Analytics and Tracking

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Classic Google Analytics - sites that are using non-universal analytics code.

Enables advertisers, manufacturers and retailers to more precisely target their online message based on what consumers own.

The website uses StatCounter a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

Advertising

Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

The website claims XHTML Transitional status. XHTML 1.0 Transitional is the same as HTML 4.01 Transitional, but follows XML syntax rules. It supports everything found in XHTML 1.0 Strict, but also permits the use of a number of elements and attributes that are judged presentational, in order to ease the transition from HTML 3.2 and earlier. These include center, u, strike, and applet.

The page shows content with an iframe; an embedded frame that loads another webpage.

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

JavaScript is a scripting language most often used for client-side web development.

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