Analytics and Tracking

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.

Widgets

The Google Font API helps you add web fonts to any web page.

Tag management that lets you add and update website tags without changes to underlying website code.

This website mentions COVID-19 / Novel Coronavirus.

Mobile

The website contains code that allows the page to support IPhone / Mobile Content.

This page uses the viewport meta tag which means the content may be optimized for mobile content.

JavaScript Libraries and Functions

A standardized way to manipulate the browser history via script.

Advertising

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.

Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

The DOCTYPE is a required preamble for HTML5 websites.

The page shows content with an iframe; an embedded frame that loads another webpage.

The defer attribute gives a hint to the browser that the script does not create any content so the browser can optionally defer interpreting the script. This can improve performance by delaying execution of scripts until after the body content is parsed and rendered.

The description attribute provides a concise explanation of the page content.

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

JavaScript is a scripting language most often used for client-side web development.

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