Analytics and Tracking

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

Mobile

The website contains code that allows the page to support IPhone / Mobile Content.

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Content Delivery Network

Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.

JavaScript Libraries and Functions

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.

Modernizr allows you to target specific browser functionality in your stylesheet.

Touch enabled jQuery plugin that lets you create a carousel slider.

Advertising

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.

Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

The description attribute provides a concise explanation of the page content.

The site generates a unique token when it makes the form page. This token is required to post/get data back to the server.

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

JavaScript is a scripting language most often used for client-side web development.

Bootstrap is a toolkit from Twitter designed to kickstart development of webapps and sites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

[url] uses conditional comments that are supported by Microsoft Internet Explorer. They allow web developers to show or hide HTML code based on the version of the viewer's browser.

The DOCTYPE is a required preamble for HTML5 websites.

This page contains tags that are specific to an HTML 5 implementation.

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