Analytics and Tracking

Automatically optimizes your pages to minimize the number of network connections and ensure even third party resources won't slow down page rendering.

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.

Widgets

Google Sign-In is a secure authentication system that enables users to sign in with their Google account.

Tag management that lets you add and update website tags without changes to underlying website code.

Mobile

The website contains code that allows the page to support IPhone / Mobile Content.

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Content Delivery Network

Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.

JavaScript Libraries and Functions

The website uses some form of Google APIs to provide interaction with the many API's Google Providers.

Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.

Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.

UI
Advertising

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Syndication Techniques

Atom Syndication Format is an XML language used for web feeds very similar to RSS.

RSS

RSS

A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of transporting Linked Data using JSON.

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

The DOCTYPE is a required preamble for HTML5 websites.

The @font-face rule allows for linking to fonts that are automatically activated when needed.

This page contains tags that are specific to an HTML 5 implementation.

A way to make Web content and Web applications more accessible to people with disabilities. It especially helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologies.

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