Analytics and Tracking

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.

Widgets

Tag management that lets you add and update website tags without changes to underlying website code.

Content Delivery Network

A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.

Mobile

The website contains code that allows the page to support IPhone / Mobile Content.

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Advertising

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Document Encoding

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Document Standards

WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

Page contains links to disable or enable DNS prefetching of links in the page.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

The DOCTYPE is a required preamble for HTML5 websites.

Defines the attributes of a web app in a simple JSON file. It describes how the web app should appear on the users system and how it should launch.

The @font-face rule allows for linking to fonts that are automatically activated when needed.

This page contains tags that are specific to an HTML 5 implementation.

The description attribute provides a concise explanation of the page content.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of transporting Linked Data using JSON.

JavaScript is a scripting language most often used for client-side web development.

Web Master Registration

Webmaster tools provide you with a free and easy way to make your site more Google-friendly.

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