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PERSISTENCE.COM

Technology Profile

Server Information

Apache

Apache has been the most popular web server on the Internet since April 1996.

Advertising

DoubleClick.Net

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.

Google Adsense

A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.

Analytics and Tracking

Demandbase

B2B lead generation, SaaS marketing software and business contact directory. Generate sales leads from web site traffic.

Omniture SiteCatalyst

Omniture SiteCatalyst⌐ provides your website with actionable, real-time intelligence regarding online strategies and marketing initiatives.

Google Analytics

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Eloqua

Marketing automation provider.

JavaScript Libraries

jQuery

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.

jQuery UI

jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.

SWFObject

SWFObject is a small Javascript file used for embedding Adobe Flash content. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible.

jQuery UI Tabs

Support tabs interfaces using the JQuery library

Hover Intent

hoverIntent is a plug-in that attempts to determine the user's intent. It works like (and was derived from) jQuery's built-in hover. However, instead of immediately calling the onMouseOver function, it waits until the user's mouse slows down enough before making the call.

jQuery Cycle

A slideshow plugin for JQuery that supports many different types of transition effects.

jQuery Colorbox

A light-weight, customizable lightbox plugin for jQuery.

Widgets

Facebook Like

Allows users to Like items they find on the web, similar to how you Like items within Facebook.

Thickbox

ThickBox is a webpage UI dialog widget written in JavaScript on top of the jQuery library. Its function is to show a single image, multiple images, inline content, iframed content, or content served through AJAX in a hybrid modal.

Aggregation Functionality

RSS

A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

Document Information

XHTML Transitional

The website claims XHTML Transitional status. XHTML 1.0 Transitional is the same as HTML 4.01 Transitional, but follows XML syntax rules. It supports everything found in XHTML 1.0 Strict, but also permits the use of a number of elements and attributes that are judged presentational, in order to ease the transition from HTML 3.2 and earlier. These include center, u, strike, and applet.

Meta Keywords

Meta tag containing keywords related to the page.

Meta Description

The description attribute provides a concise explanation of the page content.

Open Graph Protocol

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Twitter Cards

Twitter cards make it possible for you to attach media experiences to Tweets that link to your content.

Meta Robot

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

X-UA-Compatible

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Google Chrome IE Frame

Frames Google Chrome window into Internet Explorer for HTML 5 compatibility.

Cascading Style Sheets

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

Conditional Comments

The website uses conditional comments that are supported by Microsoft Internet Explorer. They allow web developers to show or hide HTML code based on the version of the viewer's browser.

Javascript

JavaScript is a scripting language most often used for client-side web development. Its proper name is ECMAScript, though "JavaScript" is much more commonly used. The website uses JavaScript.

sIFR

sIFR replaces short passages of plain browser text with text rendered in your typeface of choice, regardless of whether or not your users have that font installed on their systems. It accomplishes this by using a combination of javascript, CSS, and Flash.

Canonical Content Tag

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

Encoding

UTF-8

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

SEO Type Tags

Profile Details

Last profiled 21st May. Profile will be refreshed on 18th June.

Profile for persistence.com. Link to this page.

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