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Apache has been the most popular web server on the Internet since April 1996.

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.

Records visitors to The website and every action as they browse the site. Creates movies to allow the website to understand how it gets used.

Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

l10n.js is a JavaScript library that enables passive localization through native JavaScript methods, gracefully degrading if the library is not present.

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.

A slideshow plugin for JQuery that supports many different types of transition effects.

SWFObject is a small Javascript file used for embedding Adobe Flash content. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible.

sIFR replacement with simpler and easier to use functionality. Shows fonts in a nice format.

jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.

An overloaded scrolling function for jquery.

Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.

Allows users to Like items they find on the web, similar to how you Like items within Facebook.

The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.

A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.

A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

Windows Live Writer Tagging Support Schema

The DOCTYPE is a required preamble for HTML5 websites.

The website uses conditional comments that are supported by Microsoft Internet Explorer. They allow web developers to show or hide HTML code based on the version of the viewer's browser.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

This page uses the viewport meta tag which means the content may be optimized for mobile content.

XHTML Friends Network is a simple way to represent human relationships using hyperlinks.

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML

The description attribute provides a concise explanation of the page content.

Public specification of a preferred URL for a page allows search engines to understand the original location for content.

JavaScript is a scripting language most often used for client-side web development. Its proper name is ECMAScript, though "JavaScript" is much more commonly used. The website uses JavaScript.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.